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3 tips for leveraging social media to boost your career

Social media is revolutionizing the digital age, and as more people use services like Facebook, Twitter and Instagram, it is important to use these platforms to your advantage. These websites make for excellent networking tools, and can be used in a variety of ways to boost one's career.

In the domestic services industry, social media can be used in a variety of ways, including connecting with prospective employers to learn more about them and expand your professional network. Consider these tips for optimizing your use of social media toward career growth:

Create a brand – Creating a brand image for yourself on social media is perhaps the most important step in using it to enhance your career opportunities. If a potential employer looks you up and gets a strong idea of the type of person you are, services you provide and value you would bring into their home, they will be more likely to hire you. You can do this by sharing industry-related information and links, following leaders in your field and avoiding posting embarrassing or compromising information and photos.

Develop authority – Become an authority in your field and a reputation as a leader by sharing news and links first and gaining followers yourself. The moment you start to gain a following is the moment that you become a leader in your industry, and this will impress any potential employers looking you up on Twitter or Facebook. Share ideas related to your field, whether you're a housekeeper or a personal chef, and engage your followers once they start to appear.

Follow leaders – At the same time, it is important to follow other leaders within your field. This will help you stay on top of the latest trends and potentially foster friendships that will help you further your own goals. Friendships with industry leaders boost your network and provide you with a strong foundation to build your own leadership platform.

Creating a positive image on social media shouldn't become a second job, but it's important to manage your online reputation. Take the time to curate the content you share and engage others with online and it will reflect positively on your personal life and goals.

"There are companies who are listening and companies who are just broadcasting," Lars Schmidt, head of talent acquisition for NPR, told Twitter. "How someone behaves on Twitter can be an indicator on how they will behave on the team."

If you're looking for more ways to expand your network and career opportunities, register with Colonial Domestic Agency. Our expert job placement team can help you build your resume and find an employer who matches both your skill set and personality for the perfect step forward in your career.