Busy celebrity moms like Megan Fox and Kim Kardashian have found that they sometimes can't do it all and have hired night nannies to help them take care of their newborns. Overnight nannies, also known as newborn specialists, were once only known to work for royalty and aristocrats but are now providing a much-needed service for many two-income, professional households. Parents with twins and triplets first began the recent demand for overnight nannies, but their popularity has spread to parents of single infants as well.
Many new parents usually depend on the grandparents to take care of their children, but this may not be possible depending on how far away they live. Mothers are also returning to work much faster than they have traditionally, which may have helped with spurring the night nanny boom.
In an interview with the San Antonio Express-News, a local Texas newspaper, bank manager Kathy Ware explained why it was necessary for her and her husband to hire a nanny for their twin infants.
"It just wasn't feasible for us to get up twice a night every night and still be able to function," said Ware. "Yes, hiring a night nanny is expensive, but you can't put a price on sleep."
Families tend to hire night nannies to work five or six nights a week for about two months, until babies develop a regular sleep schedule. Depending on the employer's needs, some stay on for a much longer duration.